I was talking with a pal who devotes a lot of her life to training others. I asked her how we would make any money out of a plan we were hatching. Her reply, “Oh there isn’t much money in it  we do this because we love to do it”.  Unfortunately she’ll never be a guru, because guru$ are all about the business plan.

“Meet the new boss, same as the old boss”.

The guru biz plan:

  1. Over complicate something, get paid to decipher it.
  2. Be expensive, it makes some folks think it must be good.
  3. Be controversial on social media, get followers, teach therapists to give out therabands.
  4. Claim you’ve read old studies in multiple languages.
  5. Be arrogant, it usually comes with the territory.
  6. Be difficult to get in touch with, create the illusion of scarcity.
  7. Never move on from the original big idea that made your name, ignore contrary evidence.
  8. Become an expert in functional anatomy, dazzle those too lazy to do the same.
  9. Write a book so heavy in detail, it must be read 4x to grasp.
  10. Build a team who will deliver your product for peanuts, just to be associated with you.

All names have been changed to protect the innocent. :)




I have treated the public and professional athletes for 19 years, using soft tissue work, Chiropractic, and prescribing the latest research based rehabilitation. I teach workshops in the North East of England to health professionals.